The brand that changed the world

BRAND DISCUSSION
The lesson begins with warm-up questions about memorable ads, trusted brands, and how advertising influences choices. Students compare brand qualities, discuss consumer trust, and share opinions on marketing strategies.

VOCABULARY FOR BUSINESS & ADVERTISING
Learners study essential terms such as brand, campaign, consumer, entrepreneur, profit, and advertisement. Tasks include synonym matching, fill-in-the-blanks, and short vocabulary challenges to reinforce meaning.

READING, LISTENING & GRAMMAR
Students read and listen to The Nike Story, exploring how advertising campaigns, partnerships, and branding shaped a global company. A listening task introduces an entrepreneur’s view on lifestyle branding. Grammar focuses on clauses of contrast (although, despite) and clauses of purpose (in order to, so that).

DEBATE, ROLE PLAY & HOME PRACTICE
The lesson ends with a debate on whether advertising influences or manipulates consumers. Students take roles (e.g., Entrepreneur vs. Consumer) and practise expressing strong opinions. Homework includes interactive practice with brand vocabulary and grammar connectors.