The brand that changed the world

Brands and Advertising Vocabulary

The lesson begins with warm-up questions about memorable ads, trusted brands, and how advertising influences choices. Learners study essential terms such as brand, campaign, consumer, entrepreneur, profit, and advertisement through synonym matching, fill-in-the-blanks, and short vocabulary challenges.

Reading and Listening: The Nike Story

Students read and listen to The Nike Story, exploring how advertising campaigns, partnerships, and branding shaped a global company. A listening task introduces an entrepreneur's view on lifestyle branding.

Clauses of Contrast and Purpose: Although, Despite, In Order To

Grammar focuses on clauses of contrast (although, despite) and clauses of purpose (in order to, so that). Students practise connecting ideas the way real business writing does.

Debate, Role-Play and Interactive Homework

The lesson ends with a debate on whether advertising influences or manipulates consumers. Students take roles (e.g. Entrepreneur vs. Consumer) and practise expressing strong opinions. Homework includes interactive practice with brand vocabulary and grammar connectors.