The phrase that sold millions

DISCUSSION & BRAND POWER
The lesson begins with questions about what makes a slogan powerful, memorable, and emotionally effective. Students explore how advertising influences identity, emotions, and consumer decisions.

VOCABULARY: THE LANGUAGE OF INFLUENCE
Learners study key terms such as target audience, brand identity, emotional appeal, persuasive language, consumer behaviour, and call to action. Activities include matching meanings, identifying phrases in texts, and applying vocabulary to real campaigns.

READING & LISTENING ON ICONIC SLOGANS
Students analyse the story behind Nike’s “Just Do It” and explore why emotional simplicity can revolutionize branding. Listening tasks focus on authentic marketing insights, showing how slogans cut through the noise, build loyalty, and transform public image.

GRAMMAR & APPLIED MARKETING PRACTICE
Grammar work centres on formal vs informal register, comparing phrasal verbs with their formal equivalents (e.g., come up with → devise, turn down → decline). Speaking tasks encourage students to evaluate marketing strategies, discuss emotional branding, and justify which slogans are most persuasive.