Explaining Prices: although, despite and linking words for price increases
About this lesson
Although, despite and other linking words are the grammar of this B2 Business English lesson plan on explaining prices to clients.
- Grammar
- Contrast with although + a clause and despite + a noun (despite the fall in prices), however and whereas, and cause and result with due to, so and as a result.
- Topic
- Explaining why a coffee price hasn't fallen with the market, at a fictional Oregon roaster, with overhead, in advance and absorb a cost.
- Activities
- An article on the coffee market, a client meeting to hear, linker drills, a chat with a café owner, role-plays on a wheel, and a client email and a recording for homework.
What's inside
Chapter 1Warm-up: What Are We Really Paying For?
Chapter 2Reading: From Record Highs to a Sharp Fall
Chapter 3Listening: I Brought a Chart
Chapter 4Grammar: Although, Despite, Therefore
- Study the scheme: linking words of contrast, cause and resultGrammar schemeTry it
- Choose the correct option: contrastChoose the optionTry it
- Choose the correct option: cause and resultChoose the optionUnlock
- Drag the linkers into the gaps: Priya's note to LukasDrag and dropUnlock
- Choose the correct sentenceQuizUnlock
Chapter 5Speaking: Explain It Honestly
Chapter 6Homework: Put It in Writing
Pricing vocabulary
10 words and phrases from the lesson, each with a picture and audio in edio.
+7 more with pictures and audio in the lessonMore words
- sell out
- in advance
- hold out for
- overhead
- pass on
- absorb a cost
- in line with
Grammar: linking words of contrast, cause and result
When a client asks why a price hasn't come down, a good answer links reasons and contrasts: the market has fallen, but costs have risen, so the price stays. Learners choose each linker by what comes after it, punctuate however and therefore, and pick formal linkers for emails and neutral ones for talk.
Linking words: contrast, cause and result
How to explain a price, a delay or a decision clearly
Although, despite, however, whereas
Although, even though and though take a clause; despite and in spite of take a noun or an -ing form: Despite the fall in prices… However starts a new sentence, and whereas or while sets two facts side by side: Green coffee is cheaper, whereas wages are higher.
| Linker | What follows | Example |
|---|---|---|
| although · even though · though | a clause (subject + verb) | Although the market has fallen, our price is fixed until spring. |
| despite · in spite of | a noun, an -ing form, or the fact that + clause | Despite the fall in prices, … · In spite of paying less for beans, … |
| however | a new sentence (+ comma), or between commas | Prices have fallen. However, our costs have risen. |
| whereas · while | a clause that compares two facts | Green coffee is cheaper, whereas wages are higher. |
| but · yet | a clause, in the middle of a sentence | Prices fell in spring, yet they rose again in summer. |
Clause or noun? The test for each linker
Check what follows: a subject and a verb need although or because; a noun needs despite, because of or due to, and despite also takes an -ing form. To put a clause after despite, add the fact that: despite the fact that prices fell.
+ clause (subject + verb)
- although prices fell
- even though costs rose
- because the harvest was small
- despite the fact that prices fell
+ noun or -ing form
- despite the fall in prices
- in spite of rising costs
- because of the small harvest
- due to the rain
Cause and result: because, due to, so, as a result
Because, as and since give a reason as a clause: We buy early because the best coffees sell out. So adds a result after a comma, while therefore and as a result open a new sentence: Wages went up. As a result, a bag costs more to make.
| Linker | What follows | Example |
|---|---|---|
| because · as · since | a clause (subject + verb) | We buy early because the best coffees sell out. |
| because of · due to · owing to | a noun or noun phrase | Prices rose due to dry weather in Brazil. |
| so | a result clause, after a comma | Energy got more expensive, so our costs rose. |
| therefore · as a result · consequently | a new sentence (+ comma), or after a semicolon | Wages went up. As a result, a bag costs more to make. |
Where however and therefore go
Neither joins two clauses with just a comma: use a new sentence or a semicolon (Wages went up; therefore, our costs rose.), or set the word between commas inside one clause: Our price, however, is fixed until spring. In speech, though often comes last: I can't promise a number, though.
- At the start of a new sentence, with a comma: Prices fell. However, our costs rose.
- Between commas, after the subject: Our price, however, is fixed until spring.
- After a semicolon: Wages went up; therefore, our costs rose.
- Before the main verb: We have therefore decided to keep the price.
- In speech, though often goes at the end: I can't promise a number, though.
Formal or neutral, and honest
Owing to, consequently and therefore sound formal, right for emails and reports; in conversation, people usually say because of, so and but. For a price, give the reason, then the contrast: Because we bought early, your price is fixed until spring. However, the review may bring a small reduction.
Formal or neutral?
Owing to, consequently and therefore sound formal: good in emails and reports. In conversation, people usually say because of, so and but. As and since mean because and often start the sentence: As the contract was signed in the fall, the first review is in the spring.
Explaining a price honestly
Give the reason, then the contrast, and promise only what you can keep: Because we bought our coffee months in advance, your price is fixed until spring. However, if the market stays lower, the review may bring a small reduction.
Typical mistakes: contrast
Despite of the high price, the hotel signed the contract.
Despite the high price, the hotel signed the contract.
Despite never takes of. In spite of always does.
Although the high price, the hotel signed the contract.
Although the price was high, the hotel signed the contract.
Although + clause. Despite + noun.
In spite the delay, the coffee arrived fresh.
In spite of the delay, the coffee arrived fresh.
In spite of: three words.
Lukas signed, even the price was high.
Lukas signed, even though the price was high.
Even alone can't join two clauses. On its own it adds emphasis: even more expensive.
Typical mistakes: cause and punctuation
Prices fell due to the harvest was big.
Prices fell due to the big harvest.
Due to + noun. With a clause, use because: because the harvest was big.
We raised our prices because of energy is more expensive.
We raised our prices because energy is more expensive.
Because of + noun. Because + clause.
Prices fell, however our costs rose.
Prices fell. However, our costs rose.
However can't join two clauses with only a comma.
Costs rose, therefore we raised our prices.
Costs rose; therefore, we raised our prices.
Therefore needs a new sentence or a semicolon. So can follow a comma: Costs rose, so we raised our prices.
More lessons on this grammar: Linking words lessons and exercises
Try the although and despite exercises
Try them yourself: these are the same exercises your students do in edio.
What's in the lesson
- 10 auto-checked exercises
- 3 games
- 2 teacher-checked tasks
- 1 article
- 1 grammar scheme
- 1 set of word cards
- 1 audio clip
- 1 picture
- 1 transcript
The main objectives of this lesson are to:
- contrast two facts with although + a clause or despite + a noun: Although the market has fallen, our price is fixed until spring.
- give reasons and results with because of, due to, so and as a result: Prices rose due to dry weather in Brazil.
- punctuate however and therefore: Prices fell. However, our costs rose. Wages went up; therefore, our costs rose.
- explain a price to a client honestly, by email or in a chat, promising only what you can keep: I can't promise a figure yet.
Lesson 14 is the pricing lesson of Reports, prices and feedback, unit 4 of Business English B2. It builds on because and so from lesson 28 of English A2.1 · Then and Now, and on lesson 6's verbs of change (rise, fall, peak), which return in the article on the market. A client who has read that coffee has gotten cheaper needs a reason and a contrast in one breath.
Ten phrase cards with pictures and audio, from hit a record high to in line with, follow a box of questions about costs and prices and are then matched to situations. An article tracks arabica on the New York market from record highs in 2024 and 2025 to a sharp fall in 2026, and explains why a roaster's price lags behind. In the AI-voiced listening, Priya, the finance director, tells Lukas, a hotel client, why his price stays until the spring review. The scheme leads into four self-checking drills: two linker choices, a note to complete and a sentence quiz. In the chat, students answer a café owner who asks why his invoice hasn't changed, and a spinning wheel serves up role-plays and opinion questions on prices.
Homework starts with a one-word gap-fill and a memory game, both self-checking. Students then email a client about a price, either a 4% increase or a price that stays the same for now, and record the pros and cons of a decision at work; the teacher reviews both.
- Grammar:
- linking words · contrast · cause and result · although vs despite
- Topic:
- explaining prices · the coffee market · talking to clients
Teaching tips
- Sort the linkers by what follows them: write although, despite, because and due to on cards, and students place each over a clause column or a noun column before the first drill.
- Pause the listening after each of Priya's reasons and have students restate it with another linker, turning although into despite or because into because of.
- Bring in a real price list with in-company groups: one learner plays a client who has read that a cost fell, the other explains why the price stays, using one contrast and one result linker.
- One-to-one, answer the homework as the client: reply to the learner's price email with a doubt, and ask for a second reply that uses however or although and promises no figure.
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The whole course: Business English B2 · A Year at Wrenfield
20 lessons at B2 in American English that follow a year at Wrenfield Coffee Roasters in Portland, Oregon, as founder Claire Morgan and her team win a Dutch hotel contract. Learners network, write emails, run meetings, negotiate, handle complaints and present figures, with one grammar point per lesson.See the course
Unit 1 First contacts
networking, a company story, a business lunch and emails: present tenses, the present perfect, question tags, indirect questions
Unit 2 Meetings and figures
scheduling, sales figures, running a meeting and negotiating: future forms, trends, gerunds and infinitives, conditionals
Unit 3 Problems and growth
a complaint, a late shipment, a launch and hiring: the present perfect continuous, the passive, comparatives, relative clauses
Unit 4 Reports, prices and feedback
reporting back, explaining prices, expenses and feedback: reported speech, linking words, modals of obligation, past modals
Lesson 13Reporting BackSay vs tell in reported speech
Lesson 14 · you're hereExplaining PricesLinking words of contrast, cause and result
Lesson 15Travel and Expenses: Can I Claim That?Modals of obligation, prohibition and permission
Lesson 16Giving FeedbackShould have, could have and didn't need to
Unit 5 Looking back and ahead
what went wrong, other cultures, an agency and next year: the third and mixed conditionals, past deduction, the causative, the future perfect















